20+ years’ experience working with companies to create better products for their customers.
A collaborative Design Thinking approach to find and validate solutions to my clients/ toughest challenges... fast.
Mission. To help grow brands and increase profitability by improving the relationships customers have with their products.
Let's face it, there are many ways the creative process can work. It's creative after all, and I love exploring new ways to examine a problem.
Over the years I've been exposed to a variety of approaches that companies use to create software, and one of the biggest challenges always seems to how to quickly produce ideas they can validate before spending large sums of money on just one idea. I have always championed lean approaches to building targeted solutions for specific users, leveraging the collective intelligence of teams to define a number of good ideas we can socialize to get feedback early in the software development lifecycle.
I am constantly on the lookout for innovative ways teams collaborate to get faster results, and I geek out over the behavioral psychology we use to capture attention and create engaging experiences for users.
A creator at heart, I started out as a 3D animator working in film, video and games. My introduction to User Experience was creating interfaces so animators had a simplified way of controlling the rigs used to move characters in natural ways. Working in 3 dimensional space is still a passion and I look forward to developing products for Web3 in the Metaverse. Below is a list of all my relevant skills.
